On New Year’s Day I sat down to watch a YouTube video entitled “Randy Pausch Last Lecture: Achieving Your Childhood Dreams.” Pausch was a professor at Carnegie Mellon University who had been diagnosed with terminal cancer a month before he …
In the current economic climate, companies are looking carefully at promotional spending. There’s a temptation to shave budgets by curtailing marketing. In the November issue of Entrepreneur Magazine, Robert Kiyosaki writes how that could be a big mistake for your …
UPDATE: This post was voted part of a “Best Answer” to a question posed on LinkedIn. Mark Gallagher and Laura Savard of Blackcoffee, a brand expression consultancy in Boston, asked Sophwell to help produce a promotion that would excite and …
A direct mail promotion that had recipients seeing red Read more »
Merriam Webster has recently added the word “mondegreen” to its pages with the definition “a word or phrase that results from a mishearing of something said or sung.” The word was coined by author Sylvia Wright in 1954 when she …
My first job when I started out in the graphics field was pasting up ads (actually, we used melted wax) for the Massachusetts Daily Collegian at UMass Amherst in 1977. It was a 36-page daily newspaper that was published on …