Sophwell Receives 2015 Best of Reading Award
Sophwell is the Best of Reading 2015 Award for Marketing in the Reading/Woburn area
Category: Translating ideas into products
Various topics on understanding what an idea translator does
Tried-and-true product ideas
Sleek Tritan Bottle Just because it’s a water bottle doesn’t mean it has to be boring. This durable, BPA-free bottle features contemporary design and shatter, stain and odor resistant construction. Water bottles are popular because they have a long, productive …
The Fraud Police featuring Amanda Palmer
My friend Jay Wallus forwarded the link to this great commencement speech given by Amanda Palmer (of the Dresden Dolls) to the graduating students this year at the New England Institute of Art in Boston. Those of you who work …
What I learned about marketing from Sesame Street
Running a business can really put my multitasking skills to the test. Nowhere does this become more evident than when I am engaging in social media, writing my blog or planning my next direct mail campaign. I was reminded of …
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Twelve questions your printer should ask
Printing is still an effective form of communication, but you get the best results when you use effective communication with your printer.
A flip book for the record books
Sometimes I get calls from clients who contact me to help them create something that’s never been done before. That was the case a client wanted me to help produce a 32 page, 32″ wide by 20″ tall flip book for the Guinness Book of World Records.
Buyers guide to embroidery
Putting your logo on clothing is one of the best things you can do to promote your organization.
National Egg Salad Day
Happy National Egg Salad Day. This holiday traditionally falls on the day after Easter, when your beautifully decorated Easter eggs have suddenly morphed from being an example of amazing creativity into a food product with an expiration date. Here are …
A direct mail promotion that had recipients seeing red
UPDATE: This post was voted part of a “Best Answer” to a question posed on LinkedIn. Mark Gallagher and Laura Savard of Blackcoffee, a brand expression consultancy in Boston, asked Sophwell to help produce a promotion that would excite and …
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How can I help you be more creative?
My first job when I started out in the graphics field was pasting up ads (actually, we used melted wax) for the Massachusetts Daily Collegian at UMass Amherst in 1977. It was a 36-page daily newspaper that was published on …