Tag: direct mail

When weighing promotional products as part of your marketing strategy, it makes sense to compare them to other types of media. According to a 2010 worldwide research study completed by the Ad Specialty Institute (ASI), here’s how they compare. Promotional …

Your Brand. Every Day. Read More »

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I am a big fan of direct mail, when it is done right. That’s often easier said than done. Here’s one I got from a company selling their direct mail/integrated marketing services, and they did everything pretty well except one …

How to FAIL at Direct Mail Read More »

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Sophwell works with companies to create tangible products from creative ideas. Much of what we do is print related. I’ve been in printing for a few decades now, and I have overseen production of millions and millions of printed pieces. …

Sustainability and marketing Read More »

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Printing is still an effective form of communication, but you get the best results when you use effective communication with your printer.

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Postage rates went up for most types of mail in May. Here are charts outlining the new pricing.

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The post office wants to update their booklet and self mailer design requirements to help them save money. Pay attention, or it could end up costing you.

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UPDATE: This post was voted part of a “Best Answer” to a question posed on LinkedIn. (See it HERE) Mark Gallagher and Laura Savard of Blackcoffee, a brand expression consultancy in Boston, asked Sophwell to help produce a promotion that …

A direct mail promotion that had recipients seeing red Read More »

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