Category: Design

My friend Jay Wallus forwarded the link to this great commencement speech given by Amanda Palmer (of the Dresden Dolls) to the graduating students this year at the New England Institute of Art in Boston. Those of you who work …

The Fraud Police featuring Amanda Palmer Read More »

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I am a big fan of direct mail, when it is done right. That’s often easier said than done. Here’s one I got from a company selling their direct mail/integrated marketing services, and they did everything pretty well except one …

How to FAIL at Direct Mail Read More »

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Running a business can really put my multitasking skills to the test. Nowhere does this become more evident than when I am engaging in social media, writing my blog or planning my next direct mail campaign. I was reminded of …

What I learned about marketing from Sesame Street Read More »

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The Millcraft Company and International Paper have put together a video on the value of paper-based marketing, and compares the environmental impact of printed vs. digital communications. They also have a companion website at doyouknowthefacts.com. There are plenty of facts …

Print vs. Digital Media Read More »

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Sophwell works with companies to create tangible products from creative ideas. Much of what we do is print related. I’ve been in printing for a few decades now, and I have overseen production of millions and millions of printed pieces. …

Sustainability and marketing Read More »

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Printing is still an effective form of communication, but you get the best results when you use effective communication with your printer.

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Sometimes I get calls from clients who contact me to help them create something that’s never been done before. That was the case a client wanted me to help produce a 32 page, 32″ wide by 20″ tall flip book for the Guinness Book of World Records.

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Happy National Egg Salad Day. This holiday traditionally falls on the day after Easter, when your beautifully decorated Easter eggs have suddenly morphed from being an example of amazing creativity into a food product with an expiration date. Here are …

National Egg Salad Day Read More »

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In their continuing efforts to streamline automated mail processing, the Post Office is implementing new guidelines for addressing “Flat” mail.

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The post office wants to update their booklet and self mailer design requirements to help them save money. Pay attention, or it could end up costing you.

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