Tag: increase ROI

When weighing promotional products as part of your marketing strategy, it makes sense to compare them to other types of media. According to a 2010 worldwide research study completed by the Ad Specialty Institute (ASI), here’s how they compare. Promotional …

Your Brand. Every Day. Read More »

Tagged with: , , , , , , ,

Part of the challenge of marketing is directing the budget to where you can get the best ROI. While I am not a fan of buying something that doesn’t represent your brand just because it’s cheap, that doesn’t mean you can’t buy …

Defender of the Budget Read More »

Tagged with: , , ,

Companies have to be smart in this economy with their marketing dollars. You have to focus on what’s most important, and not do things the same way out of habit. By being open to a new approach, you can cut costs with eroding sales.

Tagged with: , , ,