In the current economic climate, companies are looking carefully at promotional spending. There’s a temptation to shave budgets by curtailing marketing. In the November issue of Entrepreneur Magazine, Robert Kiyosaki writes how that could be a big mistake for your …

Quick holiday gift ideas for your clients Read more »

UPDATE: This post was voted part of a “Best Answer” to a question posed on LinkedIn. Mark Gallagher and Laura Savard of Blackcoffee, a brand expression consultancy in Boston, asked Sophwell to help produce a promotion that would excite and …

A direct mail promotion that had recipients seeing red Read more »

Merriam Webster has recently added the word “mondegreen” to its pages with the definition “a word or phrase that results from a mishearing of something said or sung.” The word was coined by author Sylvia Wright in 1954 when she …

Is your message a marketing mondegreen? Read more »