The Grand Rapids Lipdub
OK. Before I say anything, I am going to just tell you to watch the video. This event was orchestrated by Status Creative in Grand Rapids, Michigan on May 22, 2011 in response to a comment in Newsweek that Grand …
OK. Before I say anything, I am going to just tell you to watch the video. This event was orchestrated by Status Creative in Grand Rapids, Michigan on May 22, 2011 in response to a comment in Newsweek that Grand …
My friend Jay Wallus forwarded the link to this great commencement speech given by Amanda Palmer (of the Dresden Dolls) to the graduating students this year at the New England Institute of Art in Boston. Those of you who work …
I am a big fan of direct mail, when it is done right. That’s often easier said than done. Here’s one I got from a company selling their direct mail/integrated marketing services, and they did everything pretty well except one …
Running a business can really put my multitasking skills to the test. Nowhere does this become more evident than when I am engaging in social media, writing my blog or planning my next direct mail campaign. I was reminded of …
What I learned about marketing from Sesame Street Read more »
The Millcraft Company and International Paper have put together a video on the value of paper-based marketing, and compares the environmental impact of printed vs. digital communications. They also have a companion website at doyouknowthefacts.com. There are plenty of facts …
Sophwell works with companies to create tangible products from creative ideas. Much of what we do is print related. I’ve been in printing for a few decades now, and I have overseen production of millions and millions of printed pieces. …
Printing is still an effective form of communication, but you get the best results when you use effective communication with your printer.
Sometimes I get calls from clients who contact me to help them create something that’s never been done before. That was the case a client wanted me to help produce a 32 page, 32″ wide by 20″ tall flip book for the Guinness Book of World Records.
Postage rates went up for most types of mail in May. Here are charts outlining the new pricing.
Putting your logo on clothing is one of the best things you can do to promote your organization.