In their continuing efforts to streamline automated mail processing, the Post Office is implementing new guidelines for addressing “Flat” mail.

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The post office wants to update their booklet and self mailer design requirements to help them save money. Pay attention, or it could end up costing you.

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Companies have to be smart in this economy with their marketing dollars. You have to focus on what’s most important, and not do things the same way out of habit. By being open to a new approach, you can cut costs with eroding sales.

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As a graphic designer, do you design for the client or for yourself? In the January 2009 edition of Wired Magazine, the Rants section has an item entitled “Sarcastic Letter of the Month.” Here is the excerpt:

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On New Year’s Day I sat down to watch a YouTube video entitled “Randy Pausch Last Lecture: Achieving Your Childhood Dreams.” Pausch was a professor at Carnegie Mellon University who had been diagnosed with terminal cancer a month before he …

Inspiration and creativity for the new year Read More »

In the current economic climate, companies are looking carefully at promotional spending. There’s a temptation to shave budgets by curtailing marketing. In the November issue of Entrepreneur Magazine, Robert Kiyosaki writes how that could be a big mistake for your …

Quick holiday gift ideas for your clients Read More »

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UPDATE: This post was voted part of a “Best Answer” to a question posed on LinkedIn. (See it HERE) Mark Gallagher and Laura Savard of Blackcoffee, a brand expression consultancy in Boston, asked Sophwell to help produce a promotion that …

A direct mail promotion that had recipients seeing red Read More »

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Merriam Webster has recently added the word “mondegreen” to its pages with the definition “a word or phrase that results from a mishearing of something said or sung.” The word was coined by author Sylvia Wright in 1954 when she …

Is your message a marketing mondegreen? Read More »

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My first job when I started out in the graphics field was pasting up ads (actually, we used melted wax) for the Massachusetts Daily Collegian at UMass Amherst in 1977. It was a 36-page daily newspaper that was published on …

How can I help you be more creative? Read More »

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